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First an interesting tidbit. The U.S. public relations industry is an estimated $10 billion industry, with more than 7,000 firms in 2013, according to a First Research study. Clearly, there is a demand for public relations and publicity, and as a business owner you have, no doubt, been trying, or at least desire to, get…
Read moreAs we’ve discussed, email is probably still the best tool for communicating with journalists. There are many ways to get email addresses for journalists. You can generate lists from companies like Cision, Vocus, Muckrack and others. Once you have your list and you’re getting ready to blast out your big announcement here are some general…
Read moreThis is a good time of year to get serious about PR goals. If you’re working with a publicist or PR firm, or have yet to dive into the world of public relations here are some great tips to help maximize your public relations efforts. We kicked off the new year on Business Rockstars by…
Read moreLast month it was revealed that Uber had been engaging in some less than popular activities, allegedly stalking and prying into the private lives of some members of the media. Everything is on the record. In this day and age, stating something is “off the record” to a reporter is not going to work. In…
Read moreThere are a host of affordable (if not free) resources available to businesses to get earned media. All of these services have great testimonials from businesses that use them and all of them are reasonably priced. Here are some of the most used. 1. ProfNet: One of the oldest and most trusted of…
Read moreFrom a previous appearsance on Business Rockstars, I covered some must have skills that you need to develop and use in order to get media exposure for your company. Skills you need: #1 Communication skills . Arguably the most important skill, you must be regularly using email, phone, and, yes, even mail to communicate your…
Read moreGetting your business on television is a great way to market your company to gain new business and create new opportunities. Something I like to call ‘growing your audience’. I was invited on today’s Business Rockstars with Ken Rutkowski to share some insights about getting on a local television news broadcast. In case you missed it, here…
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