Media exposure is a critical component of creating awareness, generating sales, increasing S.E.O, reaching your target demographic, and growing your brand. Editorial coverage carries more weight with consumers than traditional advertising or direct-to-consumer marketing, and you need a communications professional who knows where your audience is and how to reach them.

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  • How to Make Sure You’re Succeeding at Getting Publicity

    First an interesting tidbit. The U.S. public relations industry is an estimated $10 billion industry, with more than 7,000 firms in 2013, according to a First Research study. Clearly, there is a demand for public relations and publicity, and as a business owner you have, no doubt, been trying, or at least desire to, get…

  • Proper Email Etiquette for Pitching Journalists
    Proper Email Etiquette for Pitching Journalists

    As we’ve discussed, email is probably still the best tool for communicating with journalists. There are many ways to get email addresses for journalists. You can generate lists from companies like Cision, Vocus, Muckrack and others. Once you have your list and you’re getting ready to blast out your big announcement here are some general…

  • Some Resolutions to Up Your PR Game This Year
    Some Resolutions to Up Your PR Game This Year

    This is a good time of year to get serious about PR goals. If you’re working with a publicist or PR firm, or have yet to dive into the world of public relations here are some great tips to help maximize your public relations efforts. We kicked off the new year on Business Rockstars by…

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